Clients Past and Present (Partial List)

Snikiddy Snacks

Planned and executed a two-month regional marketing and promotion program on behalf of Maryland-based organic snack company, initiated regular dialogue with Whole Foods Markets grocery and marketing team leaders to capitalize on case incentive promotions.  Post-program evaluation showed a 20 percent increase in points of distribution in the region, as well as a 193 percent increase in dollar sales on a biweekly basis.

PROTECT Security Systems

Introduced theft-deterrent product to U.S. electronic security market, leveraged relationships with editors to secure placement in all relevant trade journals, secured network news coverage on FOX and CNN, placed articles in key vertical publications including National Jeweler, successfully pitched product for inclusion on The Discovery Channel’s It Takes a Thief.

O Beverages, Inc.

Work with regional sales team to target key retail accounts for Owater product demonstrations, report each demo to headquarters marketing staff via intranet and evaluate each store’s effectiveness in terms of company marketing goals.

Adina for Life, Inc.

Conducted product demonstrations for RTD coffee product, canvassed broad Southern California region–mostly Whole Foods Markets–from Santa Barbara to San Diego, set up and ran corporate sponsorship tables at niche events including yoga tournaments and independent natural foods festivals.

RSI Alarm, Inc.

Implemented product launch strategy for home security product targeted to consumers, placed news stories in local and national publications in advance of launch at major industry trade show, developed strategy for prestigious “Best In Show” competition, successfully placed product in Today Show segment.

Laserfiche

Doubled software company’s quality press clippings from previous two years, improved company’s web presence by editing and writing case studies and revamping the company media page, organized and executed three media tours in major markets.

Security First Alarm Group

Built awareness of a new financial program for security dealers through a series of expert interviews, press conferences, and advertisements, worked with editors to establish company president as financial industry expert included in several comprehensive pieces relating to financial strategy.