We re-wrote the ad copy for this 4-page cover ad, starting by creating a "definition" concept to illustrate a key feature of the product.

We re-wrote the ad copy for this 4-page color ad, starting by creating a "definition" concept to illustrate a key feature of the product.

 

During this phase of their product launch, the client wanted to target security dealers. We focused the copy to target this specific audience.

During this phase of their product launch, the client wanted to target security dealers. We focused the copy to target this specific audience.We included the new collateral in targeted mailings to industry associations.

We included the new collateral in targeted mailings to industry associations.

We included the new collateral in targeted mailings to industry associations.